Media kit · updated 20 September 2026
Nettopalkkasi.fi
A salary calculator and collective-agreement wage tables. This is where a construction, transport or electrical professional checks their own pay.
- clicks from Google search / 4 wks
- 1 597
- growth in four months
- 9×
- read on a phone
- 70 %
Measurement window
21 Aug – 17 Sep 2026 · four weeks · searches from Finland · source Google Search Console
1 597 clicks · 102 405 impressions · CTR 1.56 % · average position 7.0
Growth: June 172 → July 367 → August 1 226 → the last four weeks 1 597 clicks. 45 % of the clicks land on sector-specific collective-agreement wage pages.
What this site is
Three things people come here for
Gross to net in all 292 municipalities
The calculator gives net pay at the reader's own municipal tax rate, on the 2026 tax tables.
Collective-agreement wage tables by sector
Table wages for construction, transport, electrical, painting and HVAC, plus this year's general increases.
Tools for contractors
Reverse-charge VAT, hourly rate, travel allowance, household deduction and YEL income.
over 660 pages · Finnish and English · free, no sign-up
Demand and headroom
We already appear in 102 405 searches, and every 64th one turns into a click
The demand already exists. Over four weeks the site appeared in search results 102 405 times, and 1.56 % of those led to a click. The gap is not about demand. It is about position.
Two real searches, the same four-week window
- rakennusalan tes palkka 2026
- position 1.6 · 10.3 % click
- akt tes palkka 2026
- position 4.2 · 2.2 % click
One single search, akt tes palkka 2026, showed the page 1 938 times in four weeks. From position 4.2 that produced 43 clicks. The same site takes over 10 % of the clicks on another search from position 1.6. The difference is position, not demand.
January is the calculator's annual peak: new tax rates and new collective-agreement wage tables take effect on the same day. That is why locking the price for 12 months favours the buyer, not the seller.
We publish no traffic forecast. Every figure on this page is measured, not estimated.
Packages for sale
What is available
Construction wage pages
297Carpenter, construction worker
Transport wage pages (AKT)
214Truck driver
Electrical wage pages
134Electrician
Painting wage pages
65Painter
HVAC and pipefitting
26Pipefitter
Commerce wage pages
newSales assistant, shop worker
The commerce sector's pay system changes on 1 October 2026. The pages are ready before the change.
What a partnership includes
What the price covers
- Exclusivity within your sector
- One partner per sector. The reader only ever sees one.
- Right after the pay figure
- The slot sits where the reader has just seen their own net pay or their sector's wage table.
- A logo, one line, one link
- We design it for you. No ready-made creative needed.
- No third-party scripts
- The slot is part of the site's own code. No ad network, no tracking pixel, no slowdown.
- Marked as advertising
- The module says “Paid partnership” at the top. That is a consumer-protection requirement, not a style choice.
- Partner article, 390 €
- A separately ordered, labelled article on your subject. We write it, you approve it before it goes live.
The link carries rel=sponsored as Google requires. We do not sell search-engine links.
Prices
Three sizes
One sector page
List price: 100 €/mo
Partner price: 65 €/mo
780 € / 12 mo
For example the electrical wage page alone.
The wage-table package
recommendedList price: 240 €/mo
Partner price: 156 €/mo
1 872 € / 12 mo
Every sector wage page, exclusively, around 736 clicks in four weeks.
The whole site
List price: 490 €/mo
Partner price: 318 €/mo
3 816 € / 12 mo
Includes the front page, 292 municipality pages and the wage tables.
The price stays the same for the whole contract period even if traffic grows. There is a reason for the discount: the partner slot is new and the first partners carry the risk with us. Invoiced quarterly in advance. Want to try it first? The same price also applies for three months.
Prices VAT 0 % · reverse charge (EU sales) · invoiced by Borignis OÜ / Pohja Studio, Estonia · registry code 16627712 · VAT ID EE102563830
Measurement
What we can show and what we cannot
We can show
- per-page click counts from Google Search Console
- impressions and average position for the sponsored pages
- clicks on your link, per page, counted on our own server
We do not promise
- any guarantee of clicks or conversions
- demographic data about readers
- better search visibility for your own pages
The best way: give us a UTM-tagged address and read the result in your own analytics. Then the number is yours, not ours.
The Search Console figure is a floor: it excludes direct traffic, returning readers and visitors arriving through AI search.
Why this works
We do not sell reach. We sell the moment someone is working out their own pay.
Google Ads reaches a person once they are already looking for a course or a job. We reach them a moment earlier, while they compare their own pay against the sector table and wonder whether something should change.
Contact
Interested or not? One word is enough of an answer.
Boris Penkin · Pohja Studio
info@pohjastudio.fiSend an email